We love working with Squarespace. It’s been our website preference for years, and if you work with us - we’ll recommend your site is built with them. As part of our service, we teach you how to make updates to your Squarespace website, one of them being blog writing - a great way to share stories and information with your audience, as well as support your website SEO.

Here’s a step by step guide on how to add blogs to your Squarespace site.

Branding and Marketing - same thing, right?!........Not quite. Branding and Marketing are equally important and often overlap - but knowing the difference between each will help you with your strategies. In short, Branding allows you to develop and share your business message before you communicate it through Marketing.

To put it simply - it’s branding before marketing. We don’t make the rules, but every business knows it’s a golden rule.

In this blog - we break it down. What is branding? What is marketing? and we share some examples to help you understand the difference between them.

When you’re starting your business or looking to grow - financial support to contribute to costs is always something you think of. You hear other small businesses talking about funding. But what is it? Where do you find it? How do you apply for it? Why is it so secret and difficult to figure out?

Here’s an introduction to the Funding Providers I partner with, who support small New Zealand Business owners with their business start-up and growth.

When you launch your website and Grow online - it’s important to understand your website’s performance. The best way to do this is to understand your key performance indicators and how they change over time, so you can strategically make data-based changes.

Tools that display website analytics help you avoid guesswork, set goals, and measure your success. Whether your success is to get more eyes on your work, more blog readers, or how your audience interacts with your page, analytics provide meaningful insights into your online presence to help you prioritize website updates.

Whether your site is well established or you just launched it yesterday, take time to understand how it’s currently performing with your analytics tools.