Why Canva is a Game-Changer for DIY Marketing Content
At Inspiring Design, we use Adobe Suite for professional design work. Adobe is powerful, industry-standard software—but let’s be honest, it’s not the most user-friendly or affordable option, especially for small businesses looking to create their own marketing content. That’s why when it comes to teaching businesses how to design their own marketing materials, we use Canva.
Canva is an intuitive, budget-friendly tool that gives businesses the power to create high-quality, on-brand content without needing years of design experience. It’s easy to use, packed with templates, and a fraction of the cost of Adobe, making it an accessible option for businesses wanting to take control of their visuals. Let’s explore some of Canva’s top features and answer common questions about how it works.
Can Canva Design?
Yes! Canva is a full-fledged design platform that allows you to create everything from social media posts and business cards to presentations and posters. With a vast library of templates, fonts, and elements, you can design professional-looking marketing materials quickly—without needing a graphic design degree.
Can Canva Design with No Background?
Absolutely! Canva offers a Background Remover tool (available in Canva Pro) that allows you to remove backgrounds from images in just one click. This is perfect for:
Creating professional product photos
Making logos transparent
Designing graphics with clean, isolated elements
If you don’t have Pro, you can still create designs with transparent backgrounds by downloading PNG files with a transparent option selected.
Can Canva Design for You?
Kind of! Canva has a feature called Magic Design, where you can upload an image or input a design idea, and Canva will generate multiple templates for you.
While Canva won’t replace a custom-designed brand strategy, it does provide pre-made designs tailored to your industry. If you want something unique, you can tweak Canva’s templates to match your brand.
How to Save Canva Designs to Your Computer
Saving your work is simple:
Click the Share button in the top-right corner.
Select Download.
Choose the file type you need (PNG, JPG, PDF, MP4, GIF, etc.).
Click Download, and it will save to your computer.
Canva also allows you to schedule posts directly to social media or store designs in folders for easy access.
Canva is an invaluable tool for businesses wanting to create beautiful, effective marketing materials without the complexity (or cost) of professional design software like Adobe. At Inspiring Design, we teach Canva because it’s user-friendly, budget-friendly, and empowers businesses to take charge of their own branding and content.
If you’re ready to start designing your own marketing materials, Canva is the perfect place to begin. Need guidance? Join one of our workshops to learn how to use Canva like a pro!
Workshop Series: Design Fridays
We’ve aligned our calendars, and our workshops are ready for you to book! Get ready to dive into creativity, sharpen your skills, and grow your design confidence in an inspiring environment. Held monthly at the Waikouaiti Racecourse, these sessions are your opportunity to learn, connect, and elevate your craft. Let’s create something amazing together—see you there!
