5 Tips for designing your Squarespace website that helps your SEO.

21 Jul

If you’re designing your website on Squarespace, you can create a beautiful site that’s simple to navigate and presents your business. But designing your website isn’t enough – you have to think ahead towards optimization to better reach and serve your intended audiences. Enter SEO.

SEO, or Search Engine Optimization, is the process of ensuring search engines can crawl and index your website.

It’s important to keep SEO in mind from the start. Doing so ensures you start on the proper foundation.

But how do you design a one-of-a-kind website while ensuring it’s SEO-friendly? First, let’s cover our five pro tips you can use while you build your website correctly so SEO becomes easier to achieve without spending considerable time on it.

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1: Create Consistency In Your Design

Some sites can be unclear due to a lack of consistency with their branding, design styles, and overall identity, creating confusion for visitors.

To avoid this problem, use the same brand colours, fonts, and elements across your website. A clean and cohesive design can improve your website traffic and visit times and improve your website SEO.

Pro tip: SquareKicker’s tools can help you with this. For example - The text tool enables you to create consistency across fonts, layouts, borders, and shadows. This gives your website a professional appearance that tells your audiences what your business provides while building trust.

2: Increase Dwell Time

If your site is designed well, people will enjoy exploring your website. In addition, the longer they stay on your website, the better your dwell time, which boosts your SEO.

Dwell time is the length of time a visitor spends on your page after clicking on a search results link, and it’s one of the important ranking factors used in Google’s search algorithms.

By designing ease of use, consistency, relevance, beauty, and straightforward navigation into your site, you’ll encourage visitors to stay longer, ultimately improving your SEO.

3: Add Internal Links

We recommend adding plenty of relevant internal links for two primary purposes:

Internal links make it easier for people to navigate your website without getting lost.
Search engines recognise navigation links and those used frequently throughout your website as important content.

SquareKicker’s summary block tool makes it easier to create versatile and functional site elements - complete with links, buttons, and more.

4: Develop Clean Code For Fast Load Times

If you’ve ever clicked on a search result and waited, waited, and waited some more for the site to come up, but it never fully loads, you understand the importance of fast load times.

Developing clean code will avoid unbearably slow load times.

At Spacebar Agency, when we optimize Squarespace sites for our clients, we see way too many websites that have a customization with heavy, unnecessary code. This is bad for user experience and bad for SEO.

Again, SquareKicker to the rescue!

SquareKicker overcomes this problem by ensuring that the code is light. This leads to pages that load quickly, which keeps users on your site, helping with your SEO.

5. Improve UX/UI

User experience makes or breaks your SEO, and both UX and UI matter:

User experience (UX) focuses on what users need and value.
User interface (UI) looks at how users interact with your website.

The better UX/UI you build into your website, the longer users will stay on a website and explore all the pages.

The core of great UX/UI is the ease of navigation. Adding buttons in critical areas on your website pages helps with site navigation, and YES, SquareKicker’s button tool helps with this by putting these into the right page areas on your website.

You want your website visitors to have an incredible experience. Make it easy for them to find what they’re looking for so your website stands above the rest.

Are you ready to speed up your website and SEO?

SEO should never be an afterthought. You need to build solid SEO into your website right from the start.

Having helped hundreds of small business owners and entrepreneurs develop an online presence and improve their SEO, we fully understand that website development isn’t for everyone. Business owners want to focus on doing their best: running and growing their businesses. But unfortunately, spending hours upon hours on website development and optimization is not necessarily the best way to spend your valuable time.

Even we have been using the Squarekicker tool on our website, and it’s been a godsend! We’d love to help you use it on your Squarespace website too.

For fast website development process and SEO improvements, BOOK IN a free consultation with Ngahuia and try a free trial period with Squarekicker.